Apple Tightening belts to race in rapid growing voice technology industry helping Siri to compete with others.
Apple had Acquired Francisco-based AI startup called Pull string for $30 Million Dollar whose technology is being used by Google Home and Amazon Echo.
Pullstring was founded in 2011 by former Pixar executives initially it was known as ToyTalk Specializing in high tech children entertainment.
In 2015 ToyTalk Developed controversial “Hello Barbie” Doll which allows children to talk with barbie dolls which was later critized for privacy and security concerns.
Company changed its name in 2016 to Pullstring and started expanding into other verticals of Voice Driven Applications , acquiring successful clients such as HBO, Activison and Amazon.
Apple Acquisition is a result of booming smart device market as Amzon had sold more than 100 Million Smart Device Powered by Alexa on the other end google home is also gaining its customer base.
Apple is already in Voice Technology race through Siri which is a early example successful merger between consumer products and Voice Powered Technology
Company Home Pod which was launched last year failed to secure its position in market, now Pullstring acquisition is clear signal that apple is ready re-enter the voice technology filed.